What You Don’t Know Can Hurt You—Especially When You Communicate

What You Don’t Know Can Hurt You—Especially When You Communicate

September 16, 20253 min read

Leadership Communication Starts with Learning to See What You Can’t See

Have you ever been caught off guard by how someone else perceives you?

Maybe a colleague asked if you realize that you interrupt others often, and you had no idea. Or maybe someone reacted negatively because your tone came off as dismissive, even though you were just trying to be efficient.

At first, you might be shocked or feel defensive when you get this kind of feedback. But then, hopefully, it clicks.

This is powerful feedback. The kind we should be grateful for.

The Johari Window can help us conceptualize feedback.

What Is the Johari Window?

Developed by Joseph Luft and Harry Ingham in 1955, the Johari Window is a model of self-awareness.

It breaks down what we know about ourselves, and what others know about us, into four key quadrants.

Given that we take all of ourselves to work, each quadrant impacts how we show up in conversations, relationships, and leadership roles.

Let’s Talk About the Blind Self

The Blind Self is the part of ourselves that often causes communication to break down. We enact behaviors, habits, or tones that others see and hear (and react to) but that we are unaware of.

For leaders, this might show up as:

  • Sounding harsh when you’re trying to be direct

  • Seeming unapproachable when you’re deep in thought

  • Talking more than listening—even if you think you’re asking questions

These blind spots don’t mean you’re an intentionally bad communicator. However, these behaviors can block trust, connection, and influence. And the only way you’re going to know about them is if someone tells you.

That’s why the upper-right hand quadrant of the Johari Window is where feedback lives. We have to rely on trusted others to clue us in about problematic behaviors. And in order for them to feel comfortable sharing with us, we have to be open to feedback.

Why It Matters for Leadership

Communication is more than just what you say. It’s how people experience you.

Effective leaders regularly ask themselves:

  • What am I not seeing about how I communicate?

  • What do people experience when meeting with me?

  • Is there a disconnect between my intent and my impact?

The Johari Window reminds us: self-awareness isn’t static. It expands every time we get honest, specific feedback—and act on it.

How to Expand Your “Open Self” and Shrink the Blind Spot

Here’s how you can apply the Johari Window to improve your leadership communication:

✅ Invite feedback from trusted sources

Ask people whose opinion you trust, “What is something I say or do in meetings that I might not be aware of?” Or “Is there a time I’ve miscommunicated without realizing it?”

✅ Reflect before you react

When feedback surprises you (or annoys you), notice your reaction, and then ask yourself, Could this be true? Is this something I do that I’m not aware I do?

✅ Hire a coach

A good coach will help you see what’s in your blind spot, then help you make the corrections you need to communicate with more clarity, presence, and impact.

Final Thought:

The Johari Window Model is a powerful reminder that self-awareness is crucial to your ability to influence.

And the good news? You don’t have to figure it out alone.

🗣️ If you’re ready to uncover what’s actually shaping your communication and expand the version of yourself that you and the world sees—let’s talk.

📩 Book a Discovery Call | 🔗 Explore Coaching Packages

Barbara is a transformative communication coach who empowers 

introverted leaders and professionals to become authentic, 

impactful speakers. 

Through her unique approach she combines anxiety-reduction 

techniques, like Emotional Freedom Techniques (EFT) with 

strategic communication skills training to help her clients move 

from feeling unseen to confidently representing themselves and 

their organizations.

In a safe, supportive environment, clients gradually build 

confidence while mastering the essentials of clear, persuasive 

communication. 

Drawing from 20+ years of experience working internationally 

with professionals from over 35 countries, Barbara has an 



extraordinary ability to identify why a message is not connecting. 

Whether it’s due to unclear language, structural issues, or delivery

flaws, she helps her clients reshape how they communicate so 




their messages resonate.

Barbara’s expert coaching allows introverted leaders to build their 

confidence and channel their natural strengths into clear, 

authentic expression, which elevates their leadership presence 

and allows them to achieve their business objectives.

Barbara Boldt

Barbara is a transformative communication coach who empowers introverted leaders and professionals to become authentic, impactful speakers. Through her unique approach she combines anxiety-reduction techniques, like Emotional Freedom Techniques (EFT) with strategic communication skills training to help her clients move from feeling unseen to confidently representing themselves and their organizations. In a safe, supportive environment, clients gradually build confidence while mastering the essentials of clear, persuasive communication. Drawing from 20+ years of experience working internationally with professionals from over 35 countries, Barbara has an extraordinary ability to identify why a message is not connecting. Whether it’s due to unclear language, structural issues, or delivery flaws, she helps her clients reshape how they communicate so their messages resonate. Barbara’s expert coaching allows introverted leaders to build their confidence and channel their natural strengths into clear, authentic expression, which elevates their leadership presence and allows them to achieve their business objectives.

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