As stated in a previous post, culture impacts everything we do, and giving a presentation is no exception. People from different cultures have varying expectations and preferences for both HOW a presentation is given and WHAT is presented.
In this post, I’m going to discuss a cultural preference that impacts the WHAT. It has to do with whether the speaker should focus on the problem to be solved or the solution to the problem.
Some cultures require a thorough analysis of the problem before a solution is mentioned. I’ll call these Analytic cultures.
In Analytic cultures, audience members want to:
Analytic cultures include Germany, Japan, and Russia, among others.
Other cultures require only a cursory explanation of the problem before the solution is presented. The primary focus of the presentation should be on the solution. We’ll call these Solution-Oriented cultures.
Solution-Oriented audiences prefer:
Solution-Oriented cultures include the U.S., India, and the U.K., among others.
Knowing whether you are presenting to an Analytical culture or a Solution-Oriented culture helps you to choose and structure your content and make the desired impression on your audience.